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Seniors are a financial marketers dream:
- They save more than baby-boomers
- They have more discretionary income
- They control 70% of U.S. assets
- They are retired and have more time to consider offers
Yet many marketers have barely scratched the surface of opportunity as they lack knowledge of senior buying psychology.
Read
Marketing to Seniors It's Not About a Big Font
Understanding the Affluent Senior
Build a senior email list
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